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Confused about branding? Ask yourself: what are you selling. I'm going to give a little advice. Stop worrying about what your brand is.
The key to a successful small business? Have empathy. [em-puh-thee] noun 1. the psychological identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another. 2. the imaginative ascribing to an object, as a natural object or work of art, feelings or attitudes present in oneself: or...understand how someone else feels from their perspective. Not