Your business has the chance to dig deep into what a brand really is.
What is the difference between your business brand, advertising, and marketing? During the workshop, we’ll help you organize your ideas and efforts so they make sense for your business and budget. You’ll receive valuable worksheets and handouts that will help you discover or rediscover and clarify why your marketing isn’t working right.
There will be discussion about brand and why it is MORE than just a logo, website, and color scheme. We’ll walk businesses through what they need to do to make sure their brand is hitting the right people, in the right place, at the right time, so they can move forward with marketing efforts, and why if they don’t have a brand in place, marketing budgets are wasted.
After the workshop:
You’ll have created a toolbox to help you, your company, and your employees incorporate your brand. You should be able to answer ‘what is my brand’ and ‘why people want to use my business’, making your marketing efforts more fruitful. You should be able to identify who you are selling to, why your company appeals to them, and where you should be marketing to reach them.